Method
The Bitobi creative method involves a lot of listening, a bit of behavioural science, buckets of craft, and a dash of magic.
Our happy place is helping B2B marketers do the best work of their careers. The way we do this best generally works in 5 steps, and with 3 main principles. First, we spend time ramping up and getting to know your business through rigorous research and interviews. We then unearth insights and topics that your audience will flock towards. Then we cook up a fresh batch of content, with a pinch of ingenuity that makes your brand stand out.
The process
There is no one right B2B marketing strategy. We adapt the following approach to your brand and go-to-market motion, to make sure you see results.
Find
your cornerstone content topic, central story, and design language together.
Plan
and conceptualise your cornerstone content asset. Sculpt it with your stakeholders.
Create
your asset – write, design, iterate, approve and build.
Scale
the story by creating a series of subtopic and spin-off content that helps promote your cornerstone story.
Evolve
your content through ongoing listening, analysis, and improvement.
The craft
Yes, creativity can be categorised.
Whilst our process shows you how we organise our work, this is where the magic really happens, with nearly no alchemy involved. We craft your content with a set of proven decision-making biases in mind that all people have – from procurement managers to CMOs. And we look at your business through the lens of a tried and tested B2B ideas and narrative framework, bringing in what makes your brand truly unique:
1 big idea: What is the specific angle that makes you an authority in your category or topic? Pick a unique message, solution or insight that only your business can share. This shapes your brand’s voice, and informs your brand identity.
1 of several narrative arcs to carry it: Are you telling a story that motivates someone to act or change their behaviour, convinces them to trust you as an authority, or sells by solving a pressing problem they’re ready to address?
25 cognitive tricks to make them resonate: We believe in blending creativity with behavioural science. Some favourite biases to apply in B2B marketing include social proof, distinctiveness bias, and the curse of knowledge.