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Reimagining the B2B eBook: PDF or web-based?

Reimagining the B2B eBook: PDF or web-based?

It is 2023. And every now and again we receive requests to create a gated whitepaper or report which needs to be delivered as a PDF file. PDFs have long been the default for the industry. This previously made a lot of sense. They look pretty much the same on every...
Brief matters: How to write the best creative brief?

Brief matters: How to write the best creative brief?

Recently, а former colleague reached out asking whether I could recommend a good template for a creative brief. His team needed to brief a local event agency about some promotional activities. At first, I couldn’t understand what he meant. But during our conversation,...
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