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The biggest thing your B2B content marketing misses

The biggest thing your B2B content marketing misses

What separates outstanding B2B marketers from good B2B marketers? They’re creative and judicious enough to understand the company’s audience, brand and personality, and make decisions based on this. They’re gritty and collaborative. They can all build...
Reimagining the B2B eBook: PDF or web-based?

Reimagining the B2B eBook: PDF or web-based?

It is 2023. And every now and again we receive requests to create a gated whitepaper or report which needs to be delivered as a PDF file. PDFs have long been the default for the industry. This previously made a lot of sense. They look pretty much the same on every...
Brief matters: How to write the best creative brief?

Brief matters: How to write the best creative brief?

Recently, а former colleague reached out asking whether I could recommend a good template for a creative brief. His team needed to brief a local event agency about some promotional activities. At first, I couldn’t understand what he meant. But during our conversation,...
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