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We did...
Messaging framework
Pitch deck
Long-form content
eBook design
Finding the story...
Challenge
Vamp.io - now acquired by CircleCI - brought world-class automation and observability to engineers so they could ship features to production without fear. The catch? DevOps teams believed they could build this CI/CD tooling themselves.
We joined amazing business growth agency WeGrow to help them out.
Insights
After a persona workshop to get fully acquainted with Vamp.io buyers and users, and a customer survey to test some key messages, we helped the team place their bets on a different target audience with a deep need for performant software releases: enterprise architects.
Solution
Vamp.io didn't only require a different sales motion, but a set of educational content around their opinionated, proven approach. How could architects help teams release software with confidence?
"While advising hundreds of founders on their international scaling journey, I often recommend Bitobi to many startups looking to understand the audience, market and value to be communicated.
Outcome: Persuasive and beautiful content that wows and converts the target audience of tech startups. Impressive!"
Gernot Schwendtner
Co-Founder, Start-up & Scale-up Expert
Creating the content
We worked with Vamp's CMO and solution engineers to craft a clear, memorable operating model and brand promise for confident releases. We also honed their house style to give it a professional polish, but with 8-bit illustrations to bring out their character.
- Positioning framework & pitch deck. The Vamp.io story for enterprise architects, leading from their current challenges to the world of confident software releases.
- eBook lead magnet. An eBook on the same topic; a longer, visually rich educational guide on how to create a fearless culture around the continuous release cycle.
- Landing page copy & key visuals. Smart, strategic conversion copy and page prototype.
