Website Preloader
Website Preloader

Case Study

Employer branding for Relay42, a B2B tech start-up

Case Study

Employer branding for Relay42, a B2B tech start-up

We helped fast-growing B2B tech start-up Relay42 to attract and retain top people by creating branded emblems they could wear with pride.

Every new hire received a gift pack of merchandise distinctive to Relay42, making them feel part of the tribe.


Warning: file_get_contents(https://bitobi-creative.com/wp-content/uploads/2023/02/check-1.svg): Failed to open stream: HTTP request failed! HTTP/1.1 406 Not Acceptable in /var/www/vhosts/bitobi-creative.com/httpdocs/wp-content/plugins/divi-pixel/divi5/modules/SVGAnimator/RenderCallbackTrait.php on line 50

We did...

Employer brand strategy

Printed & graphic design

Web content creation

What's in the pack?

Branded sweatshirts

Relay42 is a Dutch company making moves to European and US markets. They want to retain their Dutch identity whilst promoting inclusivity and welcoming a diverse team. We recreated the iconic Amsterdam skyline in their own distinctive style, printed on sweatshirts for the team to wear in cooler weather.

'About us' page

We helped retell the story of Relay42 and the people that make it on their company webpage. Here was really the place to bring out the company's personality, passion for MarTech and share their human side - although data truly is in their DNA.

 'Careers' page

Relay42's HR team had big hiring plans. We helped them rethink the employee experience, writing and designing interactions to complement each candidate touchpoint. This webpage is the place to learn what it is authentically like to work at Relay42, and for the right people to feel welcome.

Creating the content

Sitting at the table with Bitobi feels like adding a new member to the team. I’d highly recommend Bitobi as an invaluable strategic and creative partner for any B2B marketing team.

Kalina Dancheva
Brand Communications Manager, Relay42

Message us…

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.