Challenge

Plot Projects is a geolocation tool for mobile app marketers. They're on a mission to help drive relevant location-based messaging to app users, but they are only known for one use case - geofencing.

Insights

Plot Projects has an imaginative group of customers with some ingenious, highly engaging location-based marketing case studies to their name. We interviewed them to create a collection of campaigns that fellow marketing managers could run around important moments for their app users.

Solution

We turned this collection of case studies into several assets for Plot Projects to run an integrated campaign across LinkedIn, Display, Paid and Organic search.

Using 3D, isometric illustrations and a fresh, conversational tone of voice, we created:

• An eye-catching, useful infographic of mobile marketing moments for different app categories, mapped by day, week, and month.
• 3-4 blogs on the most magical, impactful app user moments and why they matter to drive app engagement and retain users.
• An eBook diving deeper into case studies for each campaign, containing exclusive planning templates and resources from Plot Projects customers.