Challenge

Lenses has a wildly popular eBook - the Ultimate Guide to Kafka Monitoring. It is their highest-performing lead magnet and influences a bunch of pipeline. Only now the content is outdated. 

Insights

Not only is this a great opportunity to refresh the guide content, whilst keeping its original usefulness and flair. It is also a chance to rethink the humble eBook to improve the reading experience, and make reader engagement measurable!

Solution

We rethought the content and chapters, and created a web template prototype and a set of rich diagrams and illustrations to organize and accompany the text. 

Once the PDF becomes a gated webpage, Lenses can not only measure who is downloading the guide. They can also see how much time they spend reading it, and where they're dropping out. 

We worked with the wonderful Demand Gen team, Web Developer, and Designer at Lenses, with the following in mind:

• The title and gist of the eBook were already working. It just needed a refresh to reflect the current market challenges and an evolved perspective on how to address them.
• The existing eBook was difficult to read and navigate. We made sure the reader experience came first, with resonant stories, technical explainers and beautiful diagrams that served as resources in their own right.